Customer Success Story
DIGITAL CAMPAIGN BENCHMARK TOOL

A Web application designed to analyze data captured from worldwide digital campaigns run by the teams of a Large Software Company in Redmond.

The tool enables marketers to study past campaign performances and plan and estimate ROI based on benchmark data.

PROBLEM

Supporting and enhancing Campaign Benchmark tool with severe constraints:

  • The original developers had moved on
  • Non-existent documentation
  • Incorrect data computation resulting in unreliable campaign reports
I want to say again, “v3 IS AWESOME!” The changes you’ve implemented for us make a big difference and the more I use it the more I realize how deficient v2.5 is…

- Sr. Marketing Communications Manager
Security
WHAT VIDYATECH DID
  • Took over version 2.5 written by a third party
  • Completed all open issues: Documentation, testing, bug fixes and re-release, while simultaneously supporting existing users
  • Interviewed users to establish pain points
  • Designed and implemented a process to ensure data quality and report accuracy
  • Architected, designed, and deployed version 3
  • Integrated with a search site and successfully released version 3.1
  • Moved to sustained engineering phase
RESULT

  • Reliable data and reports that help in better forecasting of campaign success
  • Versions 3 and 3.1 performed to expectations
  • No bugs or problems since release

Security
8201, 164th Avenue NE, Suite 200, Redmond, WA 9805
www.vidyatech.com