Google Analytics, Custom Tagging, and Reporting used in an innovative way to get valuable insights from a single page website.
Overall, quite happy with the Analytics reports that I’m getting now. The information in the reports covers what I wanted and it’s time we use the information for continuous enhancement of the site.Senior Manager, Website Development & Maintenance
WHAT VIDYATECH DID?
The default content tracking in Google Analytics is quite straight forward. Using the standard page tag, the customer could only get the basic information like time on page, bounce rate, and page views.
As it was a single page site, the bounce rate was always seen as high. All elements on the website were being considered as hits and results were not showing the real picture.
The customer needed and wanted to track a variety of elements on the website.
Vidyatech Analytics Team implemented advanced custom tagging and in-page analytics.
Based on the identified goals, additional events were tracked and reported. The team also ensured that search engine optimizations (SEO) standards were followed.
The website was submitted for indexing and the revised ratings were verified and reviewed at periodic intervals to understand visitor behavior and the website’s performance and effectiveness in terms of conversion rate.
Detailed reports from Google Analytics for the metrics that the customer wanted to analyze.